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#9 NEWSLETTER
WHY IS E-COMMERCE BECOMING AN INCREASINGLY IMPORTANT CHANNEL IN THE FMCG INDUSTRY?
A trending topic in the fast-moving consumer goods (FMCG) world is e-grocery stores, also called online grocery stores. E-commerce provides consumers with the convenience of purchasing products 24/7. It helps to increase brand reach and provides a seamless experience for individual shoppers. Importantly, FMCG e-commerce provides a degree of independence, allowing brands to add more product lines, more payment options, and experiment with innovation without the constraints of retailer relationships.
Antoni Leśniewski
Czytaj
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#8 NEWSLETTER
MOBILE PAYMENTS IN E-COMMERCE
Mobile payments are a key element for e-commerce stores and are extremely important from a business point of view. They enable customers to conveniently and quickly make payments, which translates into increased sales and an improved shopping experience. Customers today expect flexibility and ease in the payment process, and mobile payments allow you to meet these requirements. In addition, mobile payments allow merchants to easily track and manage payments, which translates into more efficient management of company finances. Nowadays, when the use of mobile devices is widespread, mobile payments are an integral part of every e-commerce store.
Paulina Figlewicz
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#6 NEWSLETTER
WHY IS IMPORTANT TO REMEMBER PSYCHOLOGY IN UX?
Psychology is closely related to the concept of User Experience. In order for design solutions to be even more conscious and increase sales, it is worth taking into account the principles of science - which is psychology. Understanding how people perceive shapes, colors, typography, and how they navigate pages is critical to designing usable and intuitive interfaces for digital products. Beautiful interfaces are not enough to provide a positive user experience. We need to start by understanding users' problems, behavior, and motivations, and then use these insights to discover their needs and generate solutions tailored to those needs.
Paulina Figlewicz
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#6 NEWSLETTER
WHY IS IMPORTANT TO REMEMBER PSYCHOLOGY IN UX?
Psychology is closely related to the concept of User Experience. In order for design solutions to be even more conscious and increase sales, it is worth taking into account the principles of science - which is psychology. Understanding how people perceive shapes, colors, typography, and how they navigate pages is critical to designing usable and intuitive interfaces for digital products. Beautiful interfaces are not enough to provide a positive user experience. We need to start by understanding users' problems, behavior, and motivations, and then use these insights to discover their needs and generate solutions tailored to those needs.
Paulina Figlewicz
Czytaj
#5 NEWSLETTER
MED-TECH IS A PART OF OUR WORD!
MedTech is an extremely broad term, including basically all technological creations that can be used to save lives, and prevent, or treat a variety of conditions. These creations may not be directly related to each other such as bionic prosthetic limbs vs. pregnancy tests, while all of these technologies have one common purpose - which is to improve the quality of treatment and diagnosis in order to raise the level of care for patients (all of us) as much as possible. Recently, the growing part of the Med-Tech industry is Digital Health, through which we as Kreatik, a company that supports digital transformation, cannot pass by.
Maciej Marczak
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#4 NEWSLETTER
SERVICES AMONG THE CLOUDS
The expansion of SaaS solutions cannot be ignored. Every day, multitudes of users sit down to use programs that only exist in the 'cloud'. Undeniably, the principles of the pandemic time have created new human needs to which SaaS solutions have quickly responded. It is not surprising that SaaS solutions are so quickly adopted by users. They are easy to buy and use immediately, allowing better team collaboration and no need to deal with data storage or maintain your own servers. It sounds like a paradise for anyone who wants to create their own solution, but where competition is fierce it is worthwhile to be well prepared. Read on to find selected knowledge on strategies, tactics, and best practices as well as case studies.
Joanna Tulińska-Ładomirska
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#3 NEWSLETTER
WHY WE NEED TECHNOLOGY IN EDUCATION?
We've been seeing a shift in the learning paradigm for some time, and the pandemic has accelerated these changes. Nevertheless, the educational crisis and doubts about traditional methods have lasted for years. Technology is changing education and the way we consume knowledge. In this newsletter, we will follow the trends and psychological aspects of online education. The modern approach to designing an online education doesn’t focus only on technologies like VR or AI but tries to combine them with networking (community) and neuropsychological frameworks affecting user behaviors. Let’s learn how to learn :)
Magdalena Węcłaś
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#2 NEWSLETTER
EVERYBODY WANTS TO RULE THE WORLD - THING ABOUT MARKETPLACES
The idea of a marketplace is as old as the world, and trade has existed in communities for many thousands of years. Nowadays we are witnessing changes that are taking place thanks to the development of technology in this field. One thing is certain, for a market to exist there must be two parties willing to participate in the process - the buyer and the seller and the PLACE to bring them together. This is where it all begins.
Joanna Tulińska-Ładomirska
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#1 NEWSLETTER
PEOPLE WANT TO TRY BEFORE THEY BUY
Before you buy a new perfume, you want to know what it smells like, don’t you? That is why there are perfume testers on the shelves in the drugstore. For the same reason, Slack, Dropbox (and, until recently, Netflix) offer their users a free trial period that allows you to test their offer before buying access. What do all these examples have in common? The go-to-market strategy they use is called product-led growth.
Monika Konarzewska
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