Product-led growth (PLG) has become a huge trend in the tech industry. With sky-rocketing demand for top-notch user experience, it’s not surprising at all. Many new digital products use the PLG model because it’s user-focused. How does it work? Well, […]

While the idea of building a communication strategy is understandable for many brands, they rarely use the method based on developing their own brand archetype, especially when it comes to B2B brands. They lose quite a lot because of it. […]

Brainstorming is a very simple tool for generating ideas if principles established by its creator are obeyed. It allows generating even several dozen ideas in a short time. Sometimes, it happens that ideas refuse to appear, or the energy level […]

This time Maria, a CEO at Kreatik, spoke to Marek Nadra, a Business Solution Manager at Danone, who revealed what he is doing in Munich, who are Innovation Champions and why it isn’t always easy to order a Margherita. You […]

Solving complex problems is a difficult challenge. However, there actually is a way to deal with them effectively. The Ishikawa diagram, also known as the fishbone diagram, helps in diagnosing and solving complex problems. Thanks to this effective tool for […]

Have you ever wondered about the Häagen-Dazs ice cream phenomenon? They do taste insanely, but let’s be honest – the name itself may seem a little strange. Moreover, it does not fit the marketing trends in any way or form. […]