On marketing portals, we can increasingly more often stumble upon the opinion that collaboration with influencers is no longer a beneficial solution for brands. However, the problem does not stem from the advertising means, but its quality. Today, consumers are […]

Dynamic e-mail messages consist of a range of recipient interactions that can happen already in the e-mail environment. The recipient can view a slideshow, sign up for a newsletter or even make a purchase in an e-mail message. Although Google […]

We all have probably finished the past year summaries. Now it is time for forecasting. Venngage has presented the report results in the form of an infographic that shows what users will pay attention to in the next year, especially […]

More than one in three companies have undergone rebranding in the past five years, while one in four companies still has visual identification that is older than 10 years – such are conclusions from a market survey carried out by IPSOS […]

Consumer decision-making is a process that marketing specialists have been trying to understand and influence for many years. How to attract the recipient’s attention? What determines the attractiveness of an advertisement or a product? How to fast track the purchasing […]

E-mail marketing is a very attractive, but, most of all, effective form of contacting the customer. It allows reaching wide groups of recipients, while it does not require sophisticated tools. Appreciate the power of e-mail marketing and take a closer look at a few principles that you need to follow to make such campaigns effective.